The numbers at a glance
| Item | Magical Waxing® |
|---|---|
| Initial franchise fee | $35,000 (non-refundable) |
| Estimated initial investment | $199,750–$339,500 |
| Royalty | 6% of gross sales, weekly |
| Brand fund | 2% of gross sales, weekly |
| Local marketing | 4% of gross sales, monthly |
| Training | Foundational training at the Tucker, GA flagship studio |
| Financing | The franchisor and its affiliates do not finance the investment. |
Figures from FDD Items 5–7. Financial performance information, if any, appears only in Item 19 of the FDD.
Each fee, explained plainly
Initial franchise fee: $35,000
The franchise fee is a one-time payment for the right to open and operate a Magical Waxing® studio using the brand, system and training. It is non-refundable, so be sure you've done your homework before signing.
Estimated initial investment: $199,750–$339,500
This range, from Item 7 of the FDD, estimates the total cost to open your first studio. It includes the franchise fee plus categories like leasehold improvements (build-out), furniture and equipment, signage, opening inventory and supplies, technology, training-related travel, grand-opening marketing, deposits, professional fees and additional funds for the early months. Where you land in the range depends heavily on your site: rent, size, the condition of the space and local construction costs.
Royalty: 6% of gross sales, weekly
The royalty is an ongoing fee for continued use of the brand and access to franchisor support — operations guidance, system updates, and ongoing training resources.
Brand fund: 2% of gross sales, weekly
The brand fund pools contributions from studios to support system-wide marketing and brand development.
Local marketing: 4% of gross sales, monthly
This is a required spend on marketing in your own territory — the local advertising that brings new clients to your door.
Multi-unit pricing
| Item | Amount |
|---|---|
| Development agreement | 2–5 unit development agreement |
| Estimated initial investment | $225,750–$444,500 |
| Additional unit fee | $25,000 per unit after the first |
| Timing | All fees are due at signing. |
Figures from FDD Items 5–7. Financial performance information, if any, appears only in Item 19 of the FDD.
Read more on the multi-unit development page.
Financing
The franchisor and its affiliates do not finance the investment. Prospective owners commonly explore SBA-backed loans, conventional bank loans, retirement rollover (ROBS) programs, home-equity financing or partners. Talk with a qualified lender and accountant about which option suits your situation.
The 14-day FDD rule
You receive the FDD at least 14 calendar days before signing or paying. That waiting period exists so you have time to read the Franchise Disclosure Document carefully and review it with a franchise attorney and accountant. The current FDD was issued December 15, 2025.
Is there a salon franchise for sale near me?
Magical Waxing® grants new territories rather than listing existing studios for resale on this site. The best way to find out whether your area is available is to check territory availability. Current studios are in Tucker, Norcross, Snellville, Dunwoody, Marietta, Hugh Howell, with Loganville, Stone Mountain, Alpharetta coming soon.
What this page doesn't cover
We don't publish earnings, revenue or payback estimates. Financial performance information, if any, appears only in Item 19 of the FDD. Full investment detail is at magicalwaxingfranchise.com/opportunity.