Men are beauty's underserved client
Men's grooming has moved well beyond the barbershop. Athletes, swimmers, gym regulars and plenty of everyday guys want professional hair removal and brow cleanup. Yet many feel out of place in a traditional salon. A studio that welcomes men explicitly — with a dedicated menu, clear pricing and a straightforward experience — removes that friction.
The men's menu
Client prices at Magical Waxing® studios include:
| Service | Starting price |
|---|---|
| Manzilian | $50 |
| Brazilian (him) | $50 |
| Hollywood (him) | $170 |
| Eyebrow threading (him) | $12 |
| Back waxing | See studio menu |
| Chest waxing | See studio menu |
Prices shown are what clients pay at current studios and may vary by location. They are not an indication of owner earnings.
Why men's services work inside the same studio
Same rooms, more hours filled
Men's services use the same private treatment rooms, the same Italian hard wax and the same trained estheticians. There's no extra build-out for a separate concept; the menu simply widens who walks through the door.
Same rebooking rhythm
Hair regrowth doesn't care about gender. Men who wax their back, chest or do a Manzilian follow a similar cycle to women's waxing clients, returning every few weeks to maintain results.
Referral-driven
Men often discover waxing through a partner, a teammate or a friend. A comfortable first visit tends to become a routine — and a recommendation.
Who the Manzilianaire™ path suits
- Owners who want to reach an audience many beauty brands overlook.
- Entrepreneurs with networks in fitness, sports or men's lifestyle communities.
- Brazilianaire™ owners who want to lean into the men's menu in their market.
- Multi-unit developers looking to position one or more studios toward men's grooming.
Investment and fees
A Manzilianaire™ studio is a Magical Waxing® franchise. The estimated initial investment is $199,750–$339,500, including the $35,000 franchise fee. Royalty is 6% of gross sales, weekly; the brand fund is 2% of gross sales, weekly; local marketing is 4% of gross sales, monthly. See the complete cost page for detail.
Learn more
Visit manzilianaire.com to see the men's brand in action, read where the Manzilianaire™ name came from, or take the quiz to see which path fits you.