Multi-unit pricing
| Item | Amount |
|---|---|
| Agreement size | 2–5 unit development agreement |
| Estimated initial investment | $225,750–$444,500 |
| First-unit franchise fee | $35,000 |
| Additional unit fee | $25,000 per unit after the first |
| Fee timing | All fees are due at signing. |
| Ongoing fees (per studio) | Royalty 6% of gross sales, weekly; brand fund 2% of gross sales, weekly; local marketing 4% of gross sales, monthly |
Figures from FDD Items 5–7. Financial performance information, if any, appears only in Item 19 of the FDD.
Why developers consider multiple studios
A development agreement lets you reserve the right to open several studios in a defined area on an agreed schedule. Owners consider this path for a few reasons:
- Territory: securing a market before someone else does.
- Shared resources: one leadership team, recruiting pipeline and local brand awareness can support several studios.
- Career paths for staff: more studios mean more room for estheticians to grow into lead and manager roles.
- Brand density: nearby studios can reinforce each other's visibility.
Multi-unit ownership also brings more complexity: more leases, more hiring, more capital and a development schedule you'll be obligated to meet. Review the development agreement terms in the FDD with your advisors.
The Atlanta model
Magical Waxing® grew from a single studio in 2016 into a cluster of studios across metro Atlanta — the same kind of portfolio a multi-unit developer builds.
Open now
- Tucker
- Norcross
- Snellville
- Dunwoody
- Marietta
- Hugh Howell
Coming soon
- Loganville
- Stone Mountain
- Alpharetta
Who multi-unit development suits
- Experienced multi-unit operators from other franchise systems.
- Business partners or families pooling capital and leadership.
- Single-unit owners ready to grow in a market they know.
- Investors planning a semi-absentee model with a strong management layer.
Financing and the FDD
The franchisor and its affiliates do not finance the investment. You receive the FDD at least 14 calendar days before signing or paying. See the five-step process for how a development deal moves from first call to signing.